Salford Citizens Join Forces To Help People With Dementia

Salford is set to become one of the first dementia friendly cities in England with leading organisations pledging their commitment to the movement.

A taxi firm, a housing association, a garden centre, Salford City Council and Greater Manchester Fire and Rescue are among those who signed up to join the city’s Dementia Action Alliance (DAA) last week at a launch hosted by fellow member the University of Salford.

Salford Advertiser is supporting the Dementia Action Alliance by running a campaign into the New Year on the movement. Each week, readers will be able to hear about how members of the alliance are committed to improving the lives of people with dementia in the city.

The DAA was set up as a result of a report published by Alzheimer’s Society, ‘Building Dementia Friendly Communities: A priority for everyone’, which showed people living with dementia felt trapped in their own homes and let down by their communities, with one in three only getting out once a week and one in 10 only manage this once a month.

Members of the Salford DAA have pledged to take three actions to improve their services for people with dementia including workers undergoing awareness session, leisure facilities becoming more accessible and consulting with people dementia on their needs and wishes.

The DAA will be held accountable for their actions at quarterly meetings with the ultimate aim to make Salford a dementia friendly community.

Grace Dyke, project manager for Dementia Action Alliance in the North West, said:

“A dementia-friendly community is a city, town or village where people with dementia are understood, respected, supported, and confident they can contribute to community life.

“Many people with dementia are not able to take part in activities they enjoyed before they developed the condition, they want to engage with society but need support.

“It is possible to make small changes that will make their day to day lives much better and being able to stay part of a community for longer.

“The Salford Dementia Action Alliance aims to address the isolation that many people living with dementia can feel and I am delighted to see so many great organisations committing to helping Salfordians live well with dementia.

The Salford DAA is always looking for new members. Following its launch, the first meeting will be held on January 28. If you would like more information on the DAA or to join, email, call 01925 572 275 or visit















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