Lloyds Banking Group colleagues from across the UK are celebrating the success of their first year as charity partners with Alzheimer’s Society and Alzheimer Scotland.
Together they smashed their target of £1 million by raising £ 2.5 million in just 12 months.
Throughout 2013, colleagues and customers raised money in the fight against dementia in head offices and branches of Lloyds Bank, Halifax and Bank of Scotland, as well as raising awareness of the condition in their local communities.
Highlights included lots of different feats of endurance, including 33 fundraisers who took on the challenge of a lifetime in October, cycling 500km across Costa Rica and raising over £250,000 between them.
Mark O’Flynn, a Learning Delivery Consultant from Leicestershire took part in the cycle from the Pacific to the Caribbean Coast in just seven days and raised £7,000 in donations from friends and family. He said:
‘It was the most physically and mentally challenging fundraising event I have ever undertaken. I cycled higher than Ben Nevis in a single day on very rough terrain and across rivers and bridges so narrow that there was only enough room for me and my bike.’
The money raised throughout the year will support the roll out of the pioneering Live Well programme across the UK. Live Well is Alzheimer’s Society and Alzheimer Scotland’s first national support programme for people with dementia and their carers and, through a series of sessions, aims to educate people about how to cope with day-to-day life and plan for the future.
The partnership has now entered its second year, which will see colleagues and customers raising even more money to support people with dementia and their carers.
Jeremy Hughes, Chief Executive at Alzheimer’s Society, said:
‘We’ve been so impressed by the passion and commitment to our cause shown by Lloyds Banking Group colleagues throughout 2013. I have visited branches during the year and have witnessed first-hand the efforts made by colleagues, not just to fundraise, but to get the wider community talking about dementia. There will be over a million people with the condition by 2021, and through partnerships like this, we can reach more people and raise awareness of dementia on high streets across the UK.’
Graham Lindsay, Director, Responsible Business, at Lloyds Banking Group, said:
‘Through our branch network we touch almost every household in the UK and we are committed to helping Britain prosper. We smashed our fundraising target because of the dedicated fundraising of colleagues across the UK, many of whom have been directly affected by dementia in their family.
‘We are thrilled to have been able to raise such a significant amount of money to help improve the lives of people with dementia and their carers, as well as working closely with Alzheimer’s Society to help make our business more dementia-friendly. One in three people over 65 will develop dementia in their lifetime and so we are pleased to be able to continue helping Alzheimer’s Society and Alzheimer Scotland fight the condition.’