Demand From Care Sector Firms Rewarding Staff In Lockdown Drives Surge In Recognition Products

Care sector employers looking to reward hard working staff for their efforts during lockdown have helped double new business at one of the UK’s leading gifting and engagement companies.

Appreciate Group saw the sharp rise in demand from new clients between April and August as firms looked to thank employ- ee efforts during the pandemic.

The year-on-year increase was particularly high in the care sector – where many employees remained in the workplace throughout lockdown.

Appreciate Group’s business products include Love2shop gift cards, e-gift cards and vouchers all of which companies can use to reward their employees and customers. Love2shop can be redeemed with many of the nation’s leading retailers and leisure providers.

Frank Creighton, Director of Business Development at Appreciate Group said: “Employees up and down the country have needed to adapt to new and different ways of working during these challenging times, be that working from home or abiding by social distancing rules in the workplace.

“These challenges have also led to an increasing number of employers finding new ways to say thank you to colleagues for their efforts during lockdown, including digital rewards.”

“Recognition gestures such as gift cards can go a long way in making staff feel that their employer values their commitment. Many companies will need these hard-working employees as they continue to deal with, and emerge from, the challenges of COVID-19.”
Employers are able to use the tax-free Trivial

Benefits Allowance to reward staff with gift cards up to the value of £50.

For more information on tax-free gifting for employees, visit: www.appreciate.co.uk/tax-free-gifts-for-employees/ or email Alex Speed, Head of Business Development, at Appreciate Group alex.speed@appreciategroup.co.uk.

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