National newsreader Natasha Kaplinsky will present the programme from the national news studios at ITN and the aim of the initiative is to gain more understanding of the key issues facing the sector, and gather more support for vital changes and funding required from the government.
The new body will be able to make better use of resources, improve services and increase the impact when lobbying the government in what is set to be a huge year. The needs for services around care are increasing, and there are significant problems around how we fund care. The programme will challenge perceptions of the sector, and with that celebrate the success of innovative organisations and inspirational care workers who deserve recognition on such a platform.
ITN Productions, the creative production hub at ITN, has commissioned the news programme. Simon Shelley, UK Director of Programming at ITN Productions will oversee the editorial and has said, “We’re delighted to be partnering with Care England, creating content and a voice on the major themes affecting the sector. Alongside interviews with the key players, we also want to bring to life some of the inspirational stories from providers.”
Martin Green, Chief Executive, Care England said, “I’m delighted that ITN and Care England have formed this partnership as it’s an opportunity to redress the balance and get positive messages out there. This will help us put forward those key messages, not only to the people that work in care, but to those in general society.
The programme will be showing at the first Care England Annual Conference, November 13th 2014, Church House, London. It will be made available to those care homes participating in the National Care Home Open Day on June 20th 2014, and reach key partners and government departments and be distributed by ITN to their relevant networks in health, care and social care.
As part of this project, ITN can act as a commercial resource to those that feel as though they have a relevant and compelling story to be told by creating a dedicated film with an assigned production team. For more information please contact Simon Shelley,firstname.lastname@example.org or visit http://www.itnproductions.co.uk/work/care-england-launches-social-care-n…