Art Of Sunrise: Sunrise Champions Art For Older People, Celebrating Their Talents In A National Campaign

This year’s Care Home Open Day on 19th June has an art theme, and Sunrise Senior Living, a leading provider of residential, dementia and nursing care, has responded enthusiastically with the return of Art of Sunrise, a campaign first launched in 2013. The campaign includes a specially curated art collection which will initially be unveiled at a gallery in Central London, a national portrait competition and a series of events which will offer guests a chance to view works of art at each Sunrise community.

Art is a big feature of life at Sunrise, as it upholds their main principles; encouraging independence, enabling choice, preserving dignity, celebrating individuality, nurturing the spirit and involving family and friends. Residents have the opportunity to explore their artistic talents during taster sessions and art classes held regularly at communities. These sessions are not only entertaining, but provide residents with new ways to express themselves. Art can also be much more than a creative pastime – it can play a crucial role for residents living with forms of memory loss, as it keeps their mind active and can act as a form of therapy.

Following the London event, copies of the entire collection will be displayed at special events, held at all 27 Sunrise communities on Care Home Open Day (19th June). The works of art will be spread throughout the communities, meaning guests will be able to see many of the wonderful aspects of life at Sunrise, such as the high quality nutritional food provided by talented Sunrise chefs, served in the Bistro and dining rooms, the range of stunning suites on offer and the Reminiscence Neighbourhood, an area specially adapted for those living with Alzheimer’s.

For any unable to attend the Care Home Open Day event, the artwork will remain on display from 19th June –26th June and tours will be available throughout the week.

Amanda Scott, Managing Director of Sunrise UK, said:

“Art of Sunrise has provided us with a great opportunity to showcase the wonderful, artistic activities taking place in Sunrise communities every day. Not only is art a popular pastime, but it can play a pivotal role in supporting those living with memory loss, and provides our residents with a fun and interactive way to express themselves.

“Many of our residents arrive at Sunrise with an established interest in art, while some only discover their talents during classes held at our communities.  Whatever their capabilities, we encourage our residents to pursue their interests and make the independent choices which allow them to live full and happy lives.

“We’re really looking forward to celebrating residents’ talents with the rest of the sector at the London gallery event and are delighted people across the country will have the opportunity to view the first-class creations in our 27 communities.”