Alzheimer’s Society And Public Health England Launch Dementia Friends TV Campaign

Alzheimer’s Society, working with Public Health England, has launched a major new advertising campaign.

The campaign aims to raise awareness and understanding of dementia and encourage individuals and businesses to sign up to Dementia Friends.

Head to dementiafriends.org.uk and you can become a Dementia Friend through an online route or by signing up for a Dementia Friends session in your community. Over 100,000 people have already become Dementia Friends through attending a 40 minute session. Now, with added online routes to becoming a Dementia Friend and this advertising campaign, we’re on course to recruit more than one million Dementia Friends across England by March 2015. This runs alongside our Dementia Friends programmes in Wales and Northern Ireland.